ResNexus property management software provides robust built-in email marketing services, so you can reach out to your audience with professional, custom emails. This allows our clients to improve their return guest rate with special offers and promotions. And for the vast majority of cases, these emails reach their recipients properly formatted and displayed.
One exception to this success story is Microsoft Outlook, which has issues displaying marketing emails from ResNexus.
Unfortunately, Microsoft Outlook has a storied history of email rendering issues for a wide variety of software applications, dating at least as far back as
2016. This can result in emails appearing with incorrect white space, element placements, image rendering, and more. This has caused no small amount of frustration for marketers and business owners, and rightfully so. When you send out an email, you should reasonably expect it to look the same across all email clients.
Fortunately, the percentage of users that are impacted by this issue is rather small. Nearly 90% of the email client market share belongs to Apple and Google, with Microsoft Outlook only claiming
3.24%.
