COVID-19: Business Survivor Tips and Tools

As the impact of the COVID-19 virus continues to unfold, we feel for those in the hospitality industry that may be hurting due to decreased tourism in their area. Many throughout the lodging industry are beginning to see a decrease in bookings and an increase in cancellations of existing reservations.

ResNexus would like to offer the following 4 ideas to help your business navigate through these uncertain times:

1. Highlight the increased focus on cleanliness.

Businesses should describe on their website as well as their marketing emails the different measures they are taking to ensure the cleanliness of their property. If applicable, explain differences between your property and those of larger chains. For example, smaller property's guest capacity for the day might be well under the national recommendation of no groups larger than 10. For many properties, their inn or campground is also their home. All the more reason to ensure guests of its cleanliness. All businesses should highlight where they have stepped up cleaning and sanitization practices during this time.

2. Encourage "Stay-cations" to the local population.

Many properties are self-contained, remote, or isolated enough that guests can feel just as safe and comfortable on-site as they can at home. Remember, future stir crazy guests are within a safe driving distance—speak to that need. Some areas of the country are asking for people to "self-isolate", what better place to do so than at a comfortable, clean, bed and breakfast or campground where their toilet paper needs can be catered to?

3. Offer a "Credit Voucher".

Many inns and campgrounds have been finding success offering promotional credit vouchers to guests wanting to cancel reservations due to COVID 19. This can go a long way in allowing guests to know that they can come back at some time in the future, without the stress of having to immediately choose a future date. Pairing a credit voucher with additional incentives can also be a great way to encourage guests not to cancel (for example, offer a free romance package with the voucher to try to seal the deal). ResNexus provides credit voucher templates that are already set up and ready to send to your guests.

4. Respond to Disruption by Using Timely Email Marketing

As a business owner, finding the time to adequately attend to marketing and social media campaigns can be daunting under the best circumstances. As this current challenge unfolds, you can use the downtime to refocus on your marketing strategies. Pre-making marketing emails, taking new pictures of your property, and re-evaluating advertising opportunities for potential guests stuck at home surfing the internet can go a long way to ensure you remain top of mind. This can provide a solid foundation from which to launch once the storm passes. ResNexus has created new COVID-19 marketing email templates to help reduce guests' fear and panic over a future reservation. In addition, your business can offer specials and packages to incentivize and reward smart travel planning for later in the year.


Recover Faster with Help From ResNexus

Like you, ResNexus is continuing to monitor COVID-19 developments closely. In general, the COVID-19 virus continues to disrupt the travel industry. However, we are confident the hospitality industry will bounce back stronger, but there is uncertainty as to when this will be, and how long the recovery will take for individual businesses.

ResNexus is committed to helping the hospitality industry be successful and to recover as quickly as possible. Employing these strategies can go a long way in helping you be a calming influence for your guests in these uncertain times. For more information how to survive the coronavirus disruption, please click here to learn more.


Tutorial Videos
How to use the new coronavirus email templates
How to use the new credit vouchers