FEbruary 5, 2021 - NEWS

Best Website Designs from 2020

September 2, 2020 - NEWS

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Having a beautiful website design can keep visitors from bouncing off of your website and going somewhere else. Additionally, an excellent website design can improve customer satisfaction because of the website's usability and trustworthiness.

To help you get website design ideas to update your website for 2021, we've made a list of our favorite websites from the previous year, which were designed by our in-house designers.

Before we go into our top picks of website designs from 2020, let's establish what makes a good website.

What makes a good website?

Communicative Branding

Because your website is the face of your business, your website should reflect your business accurately. Your website should have updated pictures and should convey emotions you want to communicate to your customers.

To build your brand, you should know your:

Positioning - bargain brand vs. high end brand
Audience - Who do you appeal to?
Personality - fun-loving vs. serious
Visual Brand - show don't tell; voice, logo, fonts, color and imagery

Good Design

Having a good design can help reduce the bounce rate of potential customers. The four main principles of a good website design include:

Typography - formal, rustic, casual, contemporary and elegant; think of readability
Color - use no more than five; try a color palette
Photography - check your white balance; take pictures around 2000 pixels in size
Hierarchy - visual weight, color and proximity of words and pictures

User-friendly Interface

Your website should be easy for customers to use. You can make your website easier for customers to navigate by:

Having everything on your website go back to your branding
Making your website easy to scroll and read through
Using call to action buttons (such as "Book Now" or "Learn More") to engage your users
Planning where your content will go, so it flows well
Using imagery to give viewers a break from text
Making your website mobile-friendly

Enriching Content

The content on your website should be relevant to your customers. Otherwise, they're not going to be interested in your products and services. Relevant content is also a great way to improve your search engine optimization authority (relating to what page you appear on or rank you have for Google).

You can make your content more relevant to them by:

Having easy-to-digest copy
Breaking up your text with imagery and different font sizes
Adding content periodically to boost your SEO
Using keywords for your website headers (H1 tags)

ResNexus can help you write content for your website if you don't have the time. Learn more about that here.

Now let's look at some of the best ResNexus websites designed in 2020. (Note that these websites are live and subject to change.)