Stand Out With Expedia Group Promotions in ResNexus

Now Available In ResNexus!

It's no secret that loyalty programs are a great way to attract returning customers, and it's no different in the hospitality industry. When guests can receive points toward future stays, it incentivizes them to do more traveling!

Expedia Group recently announced a new evolution in their loyalty programs. Rather than having a separate membership program tied to each OTA, Expedia Group is condensing them all into a singular global rewards platform. That means that guests who book through Vrbo, Hotels.com, Travelocity, or any other Expedia Group partner will accrue points towards the same program.

This is an excellent opportunity to stand out from your competition, since Expedia Group prioritizes properties that offer Members Only promotions. That means you'll rank higher and have more visibility!

ResNexus is pleased to announce that you can offer these Members Only promotions within the ResNexus system itself, so you don't have to juggle between different logins.

Expedia Group Members Travel More

Expedia Group member travelers tend to spend more, stay longer, and book more often than non-members. You can target these high value guests by using Members Only promotions. Members Only promotions offer exclusive deals to over 100 million members across all Expedia Group sites.

Recent Expedia Group research tells us that discounts remain a compelling motivator for travelers looking to book, and they play an important role in fueling the return to travel.

• 65% of travelers said they use a pricing filter when searching on a travel booking website.*  
• A room discount would make 50% of travelers more likely to book an extra night.*  
• 30% of travelers considering their first trip after the global pandemic will consider promotions and discounts when choosing their lodging options.*

While travelers are searching for discounts, it is more important than ever to design a promotional strategy that delivers a strong return on your investment. Using a Members Only promotion is a great strategy to target your promotional offer to the best possible audience and improve your visibility in search.

Target High Value Guests

Expedia Group members, on average, book twice as many nights and spend twice as much as non-members. They are also more frequent travelers. Over 60% of travelers in Expedia Group loyalty programs stated that they expect to travel several times a year.

Stand Out in Search Results

Each Members Only promotion receives an exclusive badge that helps you stand out in traveler searches. The Members Only badge adds additional visibility to your listing among your competitors in traveler searches.
Ready to get started?

ResNexus Makes Promotions Easy

With ResNexus, you can easily offer promotions to your guests to improve your marketing reach and return guest rate. Customize automated marketing emails to get the word out about upcoming special offers, and seamlessly integrate with Expedia to attract those discount-savvy travelers. If you are not already a ResNexus client, click the link below to get started.

Set Up Members Only Promotions Today

Already a ResNexus customer? Setting up Expedia Group Members Only promotions is simple, and you can do it all from your ResNexus back office. Follow the link below to find our step-by-step support article and start attracting more high value guests!