OCTOBER 12, 2022 1:00 PM MST - PAST WEBINAR


How to Market to Every Guest Personality

How do you appeal to your customers in your marketing? If you're applying the same methods you would use to market to someone like yourself, you may be missing out on greater and wider opportunities. Everyone has their own preferences and appeals that work best on them. Learn how you can broaden your marketing efforts to help attract more guests and more bookings.
PRESENTED BY: GAVIN WADSWORTH

OCTOBER 12, 2022 1:00 PM MST -
PAST WEBINAR


How to Market to Every Guest Personality

How do you appeal to your customers in your marketing? If you're applying the same methods you would use to market to someone like yourself, you may be missing out on greater and wider opportunities. Everyone has their own preferences and appeals that work best on them. Learn how you can broaden your marketing efforts to help attract more guests and more bookings.
PRESENTED BY: GAVIN WADSWORTH

Time Stamps

0:00 - Webinar Start
0:47 - The Goal of Marketing
2:25 - Agenda
2:56 - Commercial Examples
5:59 - Personality Types
8:54 - The "Driven" Style
11:19 - The "Analytical" Style
13:28 - The "Expressive" Style
15:39 - The "Amiable" Style
17:56 - Modes of Persuasion
18:44 - Ethos, Appeal to Authority
21:10 - Logos, Appeal to Logic
23:47 - Pathos, Appeal to Emotion
26:46 - Kairos, Appeal to Timeliness
29:16 - Using Styles and Modes in Marketing
34:10 - Website Marketing Examples
41:57 - Social Media Marketing

SEE WHY RESNEXUS IS TRUSTED BY THOUSANDS OF PROPERTIES


SEE WHY RESNEXUS IS TRUSTED BY THOUSANDS OF PROPERTIES