Top 3 Marketing Strategies (Hint: Tried and True Still Wins)

Now that we know why marketing is important, what can we do to become a marketer?

How to become a marketer

• Make a good first impression
• Communicate
• Consistency
• Give value to get value
• Set goals and track your progress

Let's take a look at the strategies you can use as a marketer.

Three marketing strategies you can use

1. Email marketing

Over time, there have been marketers who abuse this medium, but emails still remain as one of the most effective ways to market. Marketers use emails because they are an easy way to reach mobile users, keep guests informed and drive more business.

2. Social media marketing

With social media marketing, using fewer channels is better because you won't be stressing yourself out with trying to maintain each social media channel. With social media, you need to remember the five BEs: be relevant, be timely, be engaging, be helpful and be methodical.

Your social media should be split into three parts: promoting your business, sharing ideas and stories from thought leaders in your industry and personal interactions with your audience.

3. Cart abandonment

ResNexus' cart abandonment feature allows you to send automatic reminders or follow-up emails to guests who have started a reservation on the booking engine. This allows you to market to guests whose feet aren't fully in the door yet.   

Let's look at the webinar in summary.

In Conclusion

To recap, here are the three marketing strategies you can use to reach out to customers:
1. Email marketing
2. Social media marketing
3. Cart abandonment

We hope these marketing strategies can help you to gain recurring customers (and revenue).