How to Appeal to Millennials

We're going to be talking about how to appeal to Millennials. 

Who are Millennials?

Millennials or Generation Y are the largest generation by population size right now. They make up 27% of the global population. Millennials range anywhere between 22 to 38 years old (sources do vary). These are individuals who have grown up in the technology era. They're tech-savvy and like using technology for pretty much everything.

Millennials are active on social media and look for meaningful experiences they can share on those platforms. Millennials are explorers rather than tourists.

Why are they important?

Millennials are estimated to be over 50% of the world's hotel guests by 2020. That makes them the largest demographic in hospitality. You should focus on attracting that group to gain more traffic.

When a Millennial has a unique experience about travelling, they will post about it on social media. This provides free marketing to you, which will attract others to come and stay with you. If you make your accommodations worth posting about, you will gain more bookings and traffic.

What are Millennials looking for?

Key factors about what Millennials are looking for when they stay with you:
Convenience: videos, planning adventures, making trip less stressful
Unique experiences
Technologically advanced: website, mobile capability, high speed internet
Communal spaces: lobby, dining area or separate space designed for social gatherings for guests

These will help you to create the best experience possible for Millennials and other guests. When you take into account these factors, you'll improve your overall guest experience.

Ways to advertise to Millennials

Here are some ways you can advertise to Millennials:
Amenities
Website
Directly connecting to online travel agencies
Auto notification emails
Specials and packages

In Conclusion

Here are the key factors about what Millennials are looking for when they stay with you:
Convenience: videos, planning adventures, making trip less stressful
Unique experiences
Technologically advanced: website, mobile capability, high speed internet
Communal spaces: lobby, dining area or separate space designed for social gatherings for guests

Try to provide some of these factors for your guests, so that they will be encouraged to book with you.