Do You See What I See?
How to Maximize Your Guest's Experience

We're going to talk about how to maximize your guest experience. The three main areas we're going to discuss today are:

1. Website
2. Booking engine appearance (pictures, description)
3. Upselling

Let's jump into the first area.

Things to look for on your website

• Do you have clear branding?
• Are you telling your story?
• Do you have a "Things to Do" page?
• Do you have crisp, clear photos?
• Are you showing the customer what is in your area?

Things to look for on your booking engine

• Does the appearance look like your website?
• Do your colors match?
• Do you have crisp, clear photos?
• How many photos do you have for each room?
• Are your photos landscape or portrait?
• Do you have room descriptions?

Retail Items

• What things set your area apart?
• What can people only get in your town or state?
• Why do people come and stay with you?
• What can you offer to set your business apart from others in the area?
• Is a fee considered a retail item? Should it be shown on the booking engine?

Side bars are a great way to show off your retail items as well as information or directions.

In Conclusion

The three things you should have to maximize your guests' experience are:

1. Website
2. Booking engine appearance
3. Upselling

By having an up-to-date website and booking engine, you can keep guests on your site and want to book directly with you. Additionally, if you have retail items that are unique from your competitors, you can market that and hopefully get more bookings.

We hope these three areas help your business to stand out and flourish.